Milano Partecipa
A redesign of Milano Partecipa, the City of Milan’s civic engagement platform, aimed at increasing participation among young citizens. The project introduced a gamified, mobile-first experience with clearer information architecture and real-time transparency to make civic involvement more engaging and accessible.
UX Research
Design System
UI Design
Mobile-first UX
Brief
Reimagine the city’s participation portal to make civic engagement more accessible, appealing, and transparent for young residents.
Objective
Transform an underused, bureaucratic website into a user-friendly, dialogue-driven service to motivates young residents to take part.
Role
UX/UI Design, User Research, Usability Testing, Information Architecture, Prototyping, Visual Design, Concept Development
Methodology
The methodology follows the phases of the Double Diamond framework.
Usability Evaluation
Problem Reframing
Design Solution
Information Architecture
Design System
Prototype
A rough physical prototype was built for exhibition and testing, accompanied by mockup app screens illustrating the intended experience.
Physical Touchpoint
Key Insights
The updated app was tested with 18 participants through a mix of moderated think-aloud sessions and unmoderated core tasks. The group included both first-time and returning users to ensure diverse feedback.